Friday, July 11, 2008

Online Advertising with a Spark

Advertising is a form of communication that typically attempts to persuade potential customers to purchase or to consume more of a particular brand of product or service. There are far more ways of getting your message out there than taking a display ad in the Yellow Pages.

But for me, online advertising is the newest and fastest growing way to advertise because the Internet provides everything from links on sites, to banner ads on sites, to small ads on sites, to pay per click advertising.

One site that I would highly recommend to advertisers is SocialSpark.com.

SocialSpark is a Social Marketing Network that connects advertisers and bloggers through an online advertising marketplace. This company provides advertisers a good way to market their websites and/or their products by means of blog marketing. Today, blog is a proven effective platform in showcasing products and services. In SocialSpark, advertisers are able to target blogs based on conversational topics and make cash sponsorship offers to the bloggers who publish them. The sponsorships offered through the SocialSpark marketplace allow advertisers to build buzz, generate traffic and maximize social media exposure.

Here are some benefits for advertisers that joined SocialSpark:
1. Handpick Your Bloggers
Create a profile and tag yourself so bloggers can find and engage you.

2. Establish Your Army
Create Street Teams of online advocates that can be activated at any time.

3. Sponsor Blogs
Have bloggers create sponsored blog posts or run display advertising about your company.

4. Assess Your Success
Track your social media spend unlike ever before.

A biggest advantage of SocialSpark is that they are a socially powered (thanks to us bloggers) marketing channel, where its competitors don't have that power.

There are many companies that I would like to see in SocialSpark, like Ford Motor Company (it's my favorite brand of automobile), Apple (I love iPod and Mac laptops) and Xbox (my favorite game console). It will be my pleasure to blog about them.

So if you are looking for a place to promote your product or website that will reach millions of people daily, advertise with SocialSpark.com. You will never regret it!

Sponsored by SocialSpark




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